How to Appeal to a Variety of Buyers

by Jackie Davis 05/24/2020

Image by kirkandmimi from Pixabay

When you list your home for sale, you are setting it up to sell to a wide range of buyers. Chances are the person who buys your home is not going to be the same as you, and often they will belong to a completely different generation. For example, if you’re prepping to sell your starter home, you may find that it’s a retiree who is looking to downsize that finds it most appealing. Staging your home to sell well requires staging it to appeal to a variety of buyers, across different generations. These tips can help.

Choose Luxury Upgrades When Possible

If your kitchen cabinets need an upgrade, for example, you aren’t going to sway every potential buyer with just a fresh coat of paint. Choosing luxury upgrades when they are within your budget will make the home appealing across generations.

Add Conveniences

Younger buyers and older buyers all appreciate modern convenience. Updated appliances, technology-friendly additions, smart thermostats, and energy-efficient upgrades are all the types of things buyers want, regardless of their age. These types of conveniences will also make your home more appealing to older buyers who are more choosy when they shop for a home.

Create a Home Office

Both young buyers, who may anticipate work-from-home options while their children are little, and older buyers, who no longer need a lot of bedrooms, appreciate the convenience of a home office. Take inventory of your home, and consider if there is a part of it that you could transform to be a home office.

Choose Paint Colors Carefully

If you’re going to give the house a fresh coat of paint, choose wisely. Millennials and other young buyers tend to move towards white and gray color schemes, while older buyers often opt for neutral tones. Choose a white and gray color palette, but keep it on the lighter end to capture a neutral vibe that will appeal to a broad range of folks.

Create Open Spaces

While you don’t necessarily want to tackle a demo job, if you have spaces in your home that you can open up by moving your furniture placement, do it. It will make the space feel larger and invite people from any generation to feel more at home. It also creates images of fun family get-togethers, which both older buyers and younger ones appreciate.

Staging a home to appeal to multiple generations is not difficult, but it does require a little planning. By putting in the effort before you list, you will increase the chances of a fast, successful sale by opening the door to more potential buyers.

About the Author
Author

Jackie Davis

Welcome to Jackie Davis and Company. If you have navigated this far, we thank you and would like to share how we differ from other teams and agents. We work tirelessly and are committed to providing 100% customer satisfaction. We recognize, listen, value, and appreciate your goals as you move towards listing or selling your home. As Listing Agents we continuously integrate new and advanced technology to promote your biggest asset. Our strong negotiation skills are invaluable for getting you the best price for your home. As the Buyer's Agent we pride ourselves on being fully educated in our local markets. While focusing on integrity and honesty we will provide you with the highest level of professionalism and analysis. We are proud that this hard work has earned us recognition as top 1% both company and state wide in the industry. Achievements * 1st Quarter 2017 Leading Sales in Fairfield * 2017 February Leading Sales Team * 2017 March Leading Sales Team * Chairman's Elite representing the Top 1% Agent at William Raveis Nationwide & Fairfield County * Over $45 million Listed & Sold in 2016 * Over $30 million Listed & Sold in 2015 * 99% List to Sales Ratio (higher than market average) * 75 Average Days on Market (less than market average) * Jackie Davis Promoted to Sales Vice President 2016 * Raveis Award of Excellence every year * Exceptional Customer Service Award every year * Top Units Sold Team October 2016 * Top Customer Service October 2016 * Top Mortgage Support September 2016 * Top Selling Team January 2016 * Top Mortgage Support August 2015 * Top Selling Team Feb 2014 * Top Producing Team Jan 2014 * Top Selling Team Dec 2013 * Top Selling Team Nov 2013 * Top Producing Team Nov 2013 Professional Specialty Innovative Marketing and Technology equals proven sales. Our team of licensed professionals is ready to serve. We handle: Sellers & Buyers Exceptional Properties Investors Waterfront & Beach Area Homes Country & Equestrian Properties New Construction & Land Relocation Professional Association National Association of Realtors Connecticut Association of Realtors Greater Fairfield Board of Realtors Consolidated Multiple Listing Service Community Involvement PTA committee member for past 14 years from elementary through high school PTA Board Member for 4 years Shoff Darby Advisory Scholarship Board member past 5 years Committee member for Cancer Care of Norwalk past 10 years Volunteer Habitat for Humanity Operation Hope coordinator for elementary and middle schools, last 3 years Volunteer for a variety of town sports teams, that my daughters participate in The County Assemblies Board Member The b-Cause Foundation Board Member- a non-profit organization whose mission is to educate children to recognize neighbors in need in our local community. Wakeman Boys & Girls Club- Fundraising Committee Member Committee Member for Cancer Couch Fundraiser the Cancer Beat 2016 Near and Far Aid Volunteer Education BA from Merrimack College Personal Fairfield resident for 39 years Currently reside in Fairfield Beach Area Married 27 years Four daughters currently in & have graduated Fairfield Public School system Areas Covered Fairfield Southport Westport Weston Norwalk Trumbull Easton Stratford Shelton Milford Stamford Bridgeport